As a car crazy enthusiast who is beyond OCD his entire life. My personal representation of my image from how I am dressed each day, the cars I drive and how I keep my cars and workspace truly identifies my individuality that millions of others in society can relate to. I have made an enormous amount of friends through Youtube over the course of 9 months doing this and hundreds of new clients all over the world, even fellow Youtubers who dedicate their lives just to auto detailing I can now say are friends. You see with cars there is one commonality that brings us all together, this is the passion we all share. It does not matter if you drive a Honda or a Ferrari because you can dedicate as much appreciation for your car, the lifestyle and your investment that can clearly bring us all together in a community that empowers future generations to follow. I am a firm believer in giving back to the community and with the start of the Auto Fanatic brand this is truly a gratifying addition to my life to share my knowledge with the world. I can not tell you how much I enjoy sitting at my desk first thing every morning to read the emails I get from fans showing off their hard work using my recommended products and techniques that truly give incredible results.

Now back to this wheel cleaner situation, over the years when I had much more time to spare in life we would use the conventional commercial grade stuff which worked well at the time but became caustic and damaging especially to aluminum rotor hats and brake hardware. As years went on I  started owning cars with big Brembo brakes and with those big fancy brakes comes massive brake dust from the OEM pads. You see OEM pads use tons of carbon in their formulations to give good cold initial bite and stopping power but the trade off is the intense levels of brake dust. You can spend all day cleaning your car and drive 1 mile and your wheels are filthy again. So as a professional this started to really bother me with the time and effort it was taking me to upkeep my cars daily. Fast forward to 2012 is when radical changes to my life were coming full circle. As I was in my huge 30,000 sqft workshop my showroom and office at the time was right above our spray booths and paint mixing room so the fumes I was inhaling daily  were really started to get to my respiratory function. Downstairs our detail guys were using strong acid wheel cleaners and commercial grade compounds and the combination of this exposure along with welding, metal fabrication and auto body made me short winded every single day. I waited until summer months where I barely could breathe in the shop to see a Pulmonary specialist. Well low and behold I was diagnosed with mild COPD. This did not happen overnight but from years of growing up in a manufacturing shop, working in body shops and with caustic chemicals all day long ,the havoc was starting to settle in. Growing up you think your invincible to exposure of spraying and working with no respirators etc. but I always stress in all my videos how important safety is because we are not young forever. So due to doctors orders I moved out of my old shop and started to change my life around a bit to limit these exposures. Luck was on my side because I no longer take medication or inhalers and I practice the utmost safety when I work now. In 2014 I purchased a 2015 Mustang GT with performance pack, the car was black on black with the mesh gloss black wheels. The black wheel trend was hot for a few years on the Corvette and other cars and I never owned a car with gloss black wheels. Well the frustration of cleaning these wheels prompted my dedication and financial efforts to find a better solution. I needed a way to make my life easier and keep my cars looking perfect every single day juggling the hectic car businesses I ran each day, so my time was very limited.

Here I demonstrated my cleaning solution on a pure white Monster Truck Wheel. Don’t forget to watch my video demos on this.

Here I show you guys how I use the IK9 Professional Foamer to apply the cleaner to the wheel, tire and interior barrel of each wheel during a detail session.

Isn’t she lovely, this is like watching your favorite whipped creme ooze all over your wheels except this stuff really works.

I am fortunate to have a network of engineers in every facet of industrial design & manufacturing at my fingertips, My mobile phone has over 800 phone numbers stored from good clients to engineering partners all over the globe. I started to investigate and research this matter with a quest to find a solution. I spent thousands and thousands of dollars month after month of my own personal money buying, testing, hiring laboratory work, custom formulations with chemical compounders in Germany, Belgium, Canada, USA and South Korea. Then the foamer hardware was yet another challenge that coincided with the solution I was devising all these years. Once again reaching out to every manufacture all over the world, importing minimum orders, testing, breaking and learning ultimately led me into one of the greatest learning experiences of my life. This was and has been the toughest thing I have ever encountered but my perseverance was so strong I would not give up even if this failed and I lost a ton of money, thats just who I am and how I do things in my life, this is what made me successful in business,  dedication and never giving up to the challenges life  would drop on my plate . It has been a long journey but the wheel cleaning solution I am proud to be part of will change the auto detailing world forever. A safer, more effective cleaner that will not burn your skin, hurt your lungs, damage raw aluminum and brake caliper hardware were a host of challenging tasks to be met before I put my name on this. Please be patient as my OCD and level of quality in every single thing I touch must be perfect for you guys. It is coming soon and thank you for your interest and continued support. Stay tuned for the official unveiling, and for all the big companies out there I know you are watching my every move but remember I started this all and I will always be the originator.  The Auto Fanatic